It’s already time to share our first learning experience on our Kickstarter journey. We cannot outsource any assignments that has to do with Project Bracket. We, the founders, need to have a saying in every aspect from choosing the best type of aluminium, to the wording in a press release. It’s hard work, but necessary when you want to use Kickstarter. Your brand will be streamlined and your brand will be YOU. As a backer, you want to feel the creator being passionate about the product and you want to feel that the creator is personally committed to the product – before you will commit yourself through backing.